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The Importance Of Local SEO

by Tom Smith, April 20, 2022

the-importance-of-local-seo

Local SEO is a combination of traditional SEO, local search optimization, and local listing management.

The local search optimization portion of local SEO is the practice of optimizing a business’s web presence for increased visibility in local and localized organic search engine results.

Local listing management, on the other hand, is the process of managing where a business shows up in the “local packs” and other locations where Google displays local businesses.

Loal SEO
Local Seo

By claiming your business name, uploading current photos of your storefront (if you have one), and including your business’s full address and contact information, you’re taking the first steps in ensuring your business will be found in local searches.

Local SEO (search engine optimization) helps your business appear in local searches for various keywords that relate to your business.

For example, if you’re a coffee shop in Pittsburgh looking to appear higher in the search results for “Pittsburgh coffee shops” or “coffee near me”, then local SEO can help you start ranking higher on Google and other search engines.

By claiming your business name, uploading current photos of your storefront (if you have one), and including your business’s full address and contact information, you’re taking the first steps in ensuring your business will be found in local searches.

This is directly tied to Google My Business which is something we recommend every client set up regardless if they are doing any sort of SEO or not. You can create or claim this listing here: www.google.com/business

The Importance Of Local SEO

Creating original content that answers questions users are likely to search for can increase your business’s visibility on the web as well.

How do you identify relevant questions?

  • Look at the most popular searches in your industry. Google’s keyword planner and Google Trends can give you insight into what people are looking for. These tools will tell you which keywords are being searched for more often, based on location and time of year. In addition to these tools, it is a good idea to keep an eye on your customer service team’s inboxes—they’ll have a good sense of the kinds of questions users ask frequently.
  • Ask your customers! Their input into what they do or don’t understand about your business is invaluable, as they know firsthand how your local SEO efforts are working (or not). You can also analyze data from marketing campaigns you’ve already run on social media or email newsletters to see which posts resonated the best with customers.

What kind of content should I create?

The most valuable types of content are those that answer specific questions that users may be asking about your business. For example, if you’re a plumber in Humble, Texas, write blog posts that answer questions like “Why does my sink make a funny noise?” or “How often should I get my pipes checked?” These kinds of posts will have real value to potential customers because they provide information that addresses their specific needs.

How do I find good keywords to include in my content? When creating new content for local SEO purposes, use relevant keywords to maximize its search engine visibility—you can use online research tools like Keyword Planner from Google Ads (formerly AdWords) as well as Wordtracker’s keyword toolkit and SEMrush

One way to achieve this is by using Google My Business.

Google My Business is a free way to promote your business. This can be an excellent local SEO strategy. You can add up to 10,000 characters of text, images, and a call-to-action.

Posts expire after 7 days, so you might want to consider using them for upcoming events or deals and offers.

Google My Business
Google My Business/ Local Seo

Local SEO is an important part of a comprehensive digital marketing strategy.

Local SEO is an important part of a comprehensive digital marketing strategy. Rausheyed Rollins is the President of Project Management and an S.E.O. expert with Assuage Tech Group he stressed the importance of having the right S.E.O. strategy, and how businesses can enjoy increased visibility in local search results and draws customers in at the exact moment they’re looking for your products and services.

Using local SEO strategies to improve your business’s web presence is a great way to:

  • Get found by new customers
  • Connect with customers where they are already searching
  • Improve your brand’s overall online authority

The point of local SEO is to make your business more visible to searchers in your city and region. Essentially, it’s about helping search engines know that you have a physical presence locally. This is important because Google receives tons of search requests from searchers looking for local businesses every day. Google has enhanced its Local Business Center and Places service to provide the most relevant results to searchers. Experts at Assuage Tech Group state that it’s very important to claim your Google My Business name in your local market., it’s now possible to confirm your business location through Google My Business, a social network that many large enterprises are using today.

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