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Samsung Boasts The Different Ways You Can Use Its Foldable Phones In Fun Spot

by rrollins, April 16, 2021

[Click here to view the video in this article]

Image via Samsung

Samsung has teamed up with Ogilvy New York for a playful spot that plugs its new foldable phone screens and just about all the things you can do with them.

The advertisement promoting both the Galaxy Z Fold 2 and Galaxy Z Flip 5G shows users putting their phones in different ways—from folding them to use on video calls to using the double screen for work presentations.

The advertisement is set to Shirley Ellis’ See It, I Like It, I Want It., and was directed by Henry Scholfield.

“Our goal has been to reignite excitement and intrigue among people who crave bold innovation and standing out over incremental changes and blending in,” said Marcos Kolthar, chief creative officer, Ogilvy New York. “From the moment people lay eyes on these foldables, the new generation can see how each can flex to elevate their mobile experience in a powerful, freeing, and expressive way.”

[via Zet Business, cover image via Samsung]

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