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Chocolatier Unwraps A Fuller Picture Of France—And How It ‘Only Keeps The Best’

by rrollins, March 27, 2021


Image via TBWAParis

A French chocolate brand has decided to show the fuller picture of France through its advertisements.

Le Chocolat des Français has teamed up with TBWAParis to design a striking packaging for chocolate bars while showing how the brand’s candy bars “only keep the best of France.”

France is often synonymous with charming images of bicycle baskets with baguettes, romantic café dates, and mesmerizing architecture. However, these advertisements show that France is also home to billowing trash, puking drunkards, and other kinds of nasties familiar to its locals.

In each execution, the actual packaging captures the beautiful side of France, while the illustrated advertisements reveal the realities of the French life that did not make it into the final frame.


Image via TBWAParis


Image via TBWAParis


Image via TBWAParis


Image via TBWAParis


Image via TBWAParis

[via The Drum, cover image via TBWAParis]

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